Italy’s Cinque Terre to limit number of tourists this year
Cinque Terre - Italy

Globus shines spotlight on Italy with new FAM incentive

TORONTO — As Italy continues to dominate travel demand, Globus is enticing travel advisors to “ditch the complexities of FIT” and embrace the ease – and commissions – of touring vacations.

“Advisors can make six or more Italy bookings with Globus in the time it takes to piece together the components for an FIT package,” says Camille Olivere, chief sales officer, Globus family of brands. “And with commissions with a comma, with Globus they’re not only saving time, but the earning potential is also unmatched.”

Noting how every component of the Globus travel package is commissionable and paid to advisors at the final payment date, Olivere adds how Globus provides a consistent, quality experience for guests with VIP access to must-see sights at an attractive price point.

New FAM Trip Incentive

To further entice travel advisors to book Italy, Globus has launched a new incentive for bookings made through February. From now until the end of February 2025, agents will earn two entries for each Italy tour booked and one entry for each social media asset downloaded from Globus’ The Source marketing platform. Winners will enjoy a trip for two to discover Italy with Globus’ signature blend of VIP access, expertly crafted itineraries, and memorable experiences.

 

Time-Saving Convenience and Expertise

Globus emphasizes that its all-in-one approach handles hotels, transfers, activities and more, freeing advisors to focus on client relationships rather than logistics. The clear pricing structure of its tours offers lucrative earning potential, allowing advisors to complete more bookings in less time. Additionally, with 96 years of experience, Globus provides seamless journeys filled with insider experiences and expert design. Travellers frequently rave about their experiences, with one client describing their Italy tour as “A great way to visit Italy! … Hotel accommodations were in prime locations, and the additional excursions were well worth the cost.”

Top-Selling Italy Itineraries for 2025

Advisors looking to increase Italy sales can recommend popular itineraries such as Italy’s Great Cities, Italian Vista, Northern Italy’s Highlights & Cinque Terre, Hidden Treasures of Southern Italy, and Italian Treasures. By converting individual bookings into group opportunities, agents can further boost profitability. Globus encourages travel professionals to promote trips with as few as two to four guests, offering the option to escort the group themselves while leveraging a range of tools available on the Globus Travel Advisor Portal.

Cinematic Marketing with Tour Trailers

For a multimedia marketing edge, travel advisors can enhance their outreach using Globus’ new “Tour Trailers,” short films that showcase different touring styles. These cinematic previews – highlighting styles like Undiscovered, Choice, Independent and Small Group Discovery – inspire clients to envision their next unforgettable journey and book with confidence.

For more information go to www.traveladvisorportal.com.

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