TORONTO — Globus family of brands has got travel advisors’ backs with the launch of a brand new Travel Advisor Portal (TAP).

Part of the company’s new business-to-business brand marketing platform, the new portal shines the spotlight on ‘U,’ the travel advisor, who Globus family of brands considers the ultimate hero.

Phase 1 of the platform has already been rolled out and can be accessed here.

An introductory message from President and Chief Executive Officer Scott Nisbet can also be viewed here.

“When we tell advisors that we’ve got you, we mean it,” said Camille Olivere, chief sales officer for the Globus family of brands. “With this launch, we’re rolling out the proverbial red carpet for ‘U’ – travel advisor partners – with messaging and new tools that showcases the fact that Travel Advisors are at the center of everything we do. Together, we make an unbeatable team delivering experiences of a lifetime to our clients.”

The new TAP includes the following:

• Marketing: Introducing the capability for advisors to share itineraries, co-branded with their contact information, enhancing communications and sales opportunities.

• Navigation: The new portal’s updated design and user interface make for an improved and more intuitive advisor experience.

• Search: The new TAP makes it easier than ever for advisors to search for the perfect itinerary for a client’s specific interests and needs.

• Reservation Management: Advisors can book travel experiences and manage client reservations – including accessing all necessary documentation – in real-time, as available.

• Resources: Advisors also have access to a wealth of marketing materials and product information, readily available for promotion and use.

• Partners for Profit: In addition to a national sales force behind advisors, they are invited to enjoy new training tools to empower success.

Travel advisors who are not yet registered on the Globus family of brands’ TAP, login is quick and easy. Advisors can also sign-up for bi-weekly emails or join the company’s dedicated trade Facebook group.

In addition to the Travel Advisor Portal, Globus family of brands is launching a ‘GFOB U’ education platform this week, which allows advisors to learn, grow and garner even more success.

“We’re committed to ensuring that Advisors are not just informed – but also inspired,” said Olivere. “With this new, improved GFOB U, we’re showcasing that knowledge is power. Combining our global expertise with unparalleled product offerings; incomparable commission structure with sales strategies, GFOB U sets the stage for advisors to learn, grow and enjoy sales success with us.”

To celebrate Travel Advisor Appreciation Month, Globus family of brands is offering the chance to earn up to a $100 booking incentive on new bookings made in May. For more details click here.