TORONTO — The Globus family of brands is making the most out of fam trips with a new travel advisor program that combines on-trip experiences with comprehensive training.
Called ‘FOR U, BY US,’ the new fam program is a “360-degree sales-focused ‘learn and earn’ initiative” designed to drive sales growth and overall ROI, upon agents’ return. Administered by BMDs who work directly with travel advisors, the program features pre- and post-trip communications and training, including the completion of GFOB U, business plans and pre-determined ROI expectations, webinars, one-on-one meetings and post-trip action plans.
“On our fam trips, we aren’t just inviting travel advisors into the world on Globus tours and Avalon river cruises,” said Camile Olivere, chief sales officer for the Globus family of brands, which includes Globus, Avalon Waterways and Cosmos. “We’re offering them a robust ‘learn and earn’ program to help them make the most of each journey, while promising unmatched earning potential. From 12 ways to tour and top-rated river cruises – not to mention, the best commissions in the industry – a partnership with us offers a one-stop-shop for success.”
‘FOR U, BY US’ includes the following:
- Pre-Trip Preparation: Advisors will receive detailed itineraries, training materials and set, booking-focused goals for a meaningful and deliberate FAM experience.
- On-Trip Engagement: Active participation in the trip experience, will include training and social media content creation to boost advisor visibility and brand engagement.
- Post-Trip ROI: Success will be measured through a combination of bookings, social media reach and advisor feedback.
In the New Year, the Globus family of brands will send more than 650 travel advisors on fams through the new program, along with another 750 advisors participating in additional on-trip and event-specific initiatives, marking the largest investment ever made by the Globus family of brands for advisor-focused programs.
For more information go to www.traveladvisorportal.ca.
