TORONTO — G Adventures is bringing back Change Makers, its popular agent reward program, and allotting 15 spots for Canadian travel agents at this year’s Change Makers GX Summit.

Through the program, agents will be able to earn their way to the Summit, now in its third year. The location of this year’s Summit has yet to be revealed. The 15 Canadian agents will be a part of a contingent of 75 winners from around the world who will be brought together to celebrate the impact of community tourism. The Summit will also include visits to ‘G for Good’ community tourism projects built together with Planeterra, plus destination highlights to help agents build their product knowledge.

The Change Makers challenge goes live today, Feb. 1, 2024, and runs until May 31, 2024. The campaign encourages agents to focus on changing people’s lives through travel by booking G Adventures trips. 

Agents can go to https://sherpa.gadventures.com/change-makers/ and log into Sherpa, or speak to their regional global purpose specialist for more information.

To be eligible to earn a spot, agents automatically receive one entry per traveller booked. The top 10 agents from each region will qualify, with an additional five ‘wildcard’ spaces available to each region to allocate to agents who commit to changing someone’s life by making at least one G Adventures booking, as well as meeting certain wildcard incentive rules.  

The wildcard challenges for 2024 include: completing G-learning training modules; fundraising for G Adventures’ non-profit partner, Planeterra; opportunities for ‘first time’ booking agents who win a place at the GX Summit; and an overall reward for the agent who’s changed the most lives from June 1 to May 31, 2024.

“Last year’s Change Makers Summit was the most phenomenal event G Adventures has ever hosted, especially being a part of the inaugural GX Summit,” said David Green, managing director for G Adventures in Canada. “There’s nothing more rewarding for me than seeing our global community of agents come together to celebrate our success and the impact we have on improving lives in the countries we take our travellers to. 

“We are 100% committed to our agency partners and are their biggest champions. We now have three incredible campaigns in the market to encourage our agency community to change more lives through travel. 2024 is off to a rocking start!”