TORONTO — G Adventures is giving credit where credit is due following a record-breaking month of sales.
The adventure tour operator surpassed its January targets with an impressive 54% increase in agency sales in Canada versus the previous year.
To celebrate this milestone, G Adventures is thanking its travel agent partners in Canada with a special ‘G Normous’ incentive, featuring up to 3% additional commission through the month of February.
“January is our most important sales month and our travel agent partners have knocked it out of the park, working round the clock to help connect their customers with the trip of a lifetime,” said David Green, managing director, Canada.
“Over this last quarter, agency sales are 51% up compared to last year, and we’ve just seen the highest January sales in G Adventures’ history in Canada. Our agents have played a huge part in helping us to achieve this. I’d also like to say a huge thanks to our Canadian sales team who continue to do an outstanding job in supporting our agency community with passion, purpose and happiness,” he added.
During the company’s four-month ‘G Normous’ incentive, agents can earn monthly prizes until the end of April. A total of $40,000 in prizes is up for grabs. With the new incentive, agents can earn an additional 2% on any G Adventures trip, or an additional 3% on its new Geluxe trips, when booked before Feb. 28, 2025.
Agents must add the promo code GNORMOUS into Sherpa when booking to take advantage of the incentive. All bookings also count towards G Adventures’ ChangeMakers incentive, which runs until May 31, 2025 and awards top-selling agents a spot on the company’s GX Summit in Jordan this September.
MASSIVE GROWTH
G Adventures is launching over 200 new trips for 2025, the biggest product launch in the company’s history. According to Green, the company has seen massive growth across all travel styles, including Active, National Geographic Journeys with G Adventures, and Classic all recording 20% growth year on year. Geluxe is also performing better than expected, ranking among the company’s top five booked travel styles for January.
“Having just returned from Egypt on my very first Geluxe trip, I can see why this new travel style is resonating with Canadian travellers, who are seeking more active and immersive experiences whilst benefiting from more upgraded accommodations,” said Green. “I embarked on Egypt: Pyramids, Temples & The Nile and I was blown away by the whole experience. For me, there’s nothing like it on the market and it really highlighted the benefit of travelling in a small-group, with an experienced and local guide.”
January has seen massive increases for destinations, including Japan (33%), Morocco (66%), Ecuador (43%), India (40%) and Peru (37%) compared to January 2024. Jordan, where the company has launched six new trips, has also made an incredible recovery, added Green.
