TORONTO — A new report from Expedia Group offers new and valuable insights for travel advisors looking to maximize their effectiveness and value proposition with clients.

The new study, ‘Decoding the travel advisor client’, offers a deep dive into travellers’ preferences, values and planning habits, according to Expedia Group, parent company of the travel advisor booking portal Expedia TAAP. Study participants include travellers who have used a travel advisor in the past 18 months.

Key insights for the Canadian market in particular include …

• Special offers are a key deciding factor when Canadians choose a travel advisor, ranking higher than the global average
• Canadian travellers are more likely to book flight tickets through their travel advisor than the average global traveller
• Exceptional customer service and strong communication are the primary reasons Canadian travellers remain loyal to their travel advisors
• 50% of Canadians have stayed with the same travel advisor for five years, compared to 38% globally

The report can be accessed here.