TORONTO — Colorado, renowned for its stunning landscapes and powdery ski slopes, is unveiling its diverse appeal to travellers seeking more than just winter sports. 

At a recent gathering in Toronto hosted by the Colorado Tourism Office (CTO), the spotlight shone on the destination’s multifaceted attractions, emphasizing its status as a four-season destination blessed with over 300 days of sunshine, a thriving arts and cultural scene, and a rich heritage that recently earned it Michelin recognition.

“I know a lot of people think of Colorado and skiing but we are definitely a year round destination. It may surprise you to find out that 75% of our visitation comes in spring, summer and fall,” says Andrea Blankenship, Director of International Tourism, Colorado Tourism Office.

Colorado boasts 12 national parks and monuments, and 58 towering peaks dubbed ‘The Fourteeners’ as they exceed a height of over 14,000 feet. Its diverse landscape ranges from ancient cliff dwellings to vast sand dunes and majestic mountains, offering breathtaking views and a haven for outdoor enthusiasts. 

Beyond the mountains, Colorado boasts a robust “liquid arts” scene with over 600 breweries, wineries, and distilleries, offering travellers a taste of its spirited craftsmanship. Complementing this is the state’s thriving culinary scene, which includes 30 Michelin-starred restaurants across the state. 

Denver, the urban heart of Colorado, offers a seamless blend of outdoor experiences and city comforts. From the iconic Red Rocks Amphitheatre to the bustling breweries and vibrant sports culture, the city serves as the perfect gateway to explore Colorado’s vast landscapes.

Fort Collins, an hour north of Denver, tempts with its outdoor adventures and renowned craft beer scene, while Snowmass, known for its ski slopes, also shines in the summer with its vibrant concert series and ongoing development, adding to its appeal as a year-round destination.

Alamosa, located in the San Luis Valley, offers a unique experience with its high-altitude desert landscape and proximity to the Great Sand Dunes National Park and Preserve, providing a different perspective on Colorado’s geographical and recreational diversity.

This collective effort to promote Colorado as a destination for all seasons emphasizes its rich cultural tapestry, outdoor adventures and culinary excellence, inviting travellers to explore its many facets beyond the ski slopes. With its welcoming communities and endless activities, Colorado stands out as a premier destination for visitors seeking variety, adventure and culinary delights in the heart of the American West.

Main photo, from l-r: Kale Mortensen, Executive Director, Visit Alamosa; Caroline Campbell, PR & Communications Manager, Visit Denver; Andrea Blankenship, Director of International Tourism, Colorado Tourism Office’ Chef Cody Cheetham from Michelin-rated Tavernetta restaurant in Denver; Sana Keller, Canadian PR Representative Colorado Tourism Office/Pulse Communications; Sara Stookey Sanchez, Snowmass, Public Relations Manager; Katy Schneider, Vice President of Marketing, Visit Fort Collins; Julie Dufault, International Promotions Manager, Colorado Tourism Office