CYPRESS, CA — Save the date for TTC Tour Brands’ new FAM trip, created specifically for the BIPOC travel advisor community.

Hosted by Trafalgar, the seven-day ‘Sense of Europe’ fam trip takes place March 11-17, 2024 and will travel from Prague to Vienna and Budapest. During the fam, travel advisors will be able to engage and network with peers within the BIPOC (black, indigenous, and other people of colour) community and discover the history, architecture, culture and cuisine of the region.

According to Melissa DaSilva, President of TTC Tour Brands North America, the trip was designed in alignment with the organization’s sustainability strategy, specifically the brands’ DEI (Diversity, Equity & Inclusion) goals, which aim to bridge the gap between TTC and underrepresented communities in the travel industry.

“Studies have shown that black travellers are more likely to visit a destination if they see themselves represented and if they feel secure,” said DaSilva.

Tonya Leigh, TTC Tour Brands Senior National Account Manager, who spearheaded the ‘Sense of Europe’ experience for the BIPOC travel advisor community, will be escorting the trip in March.

“Diversity is the foundation of meaningful travel,” said Leigh. “Eastern Europe is an emerging destination for North American travellers of colour and selected with intention. Rich in history, and with incredible architecture, food, music, and art, this is a place for all travelers to discover. By sharing this incredible experience with our partners in the BIPOC community, we are helping them to bring this experience confidently to their customers while expanding and strengthening their professional network.”

Participating advisors will begin their trip in Prague where they will explore such landmarks as St. Vitus Cathedral, the Astronomical Clock in Old Town Square, Prague Castle and more with a Local Specialist. They will then pass through Bratislava on their way to Vienna for a special, before-hours guided visit to the Kunstkammer. A Local Specialist will then join the group for a tour of Hofburg Palace, the Opera House and St. Stephen’s Cathedral. In Budapest, they will sample traditional dishes and embark on a walking tour of the city before spending their final day exploring the medieval town of Szentendre with a Goulash cooking demonstration. Their last night will be spent sharing a meal with a local Schieszel family.

Travel advisors interested in applying for the fam can click here. For more information email fams@ttc.com.