TORONTO — The Jamaica Tourist Board’s ’12 Days of Jammin’ Christmas giveaway is in full swing, with Canadian retail agents participating for an array of prize giveaways.

Having launched on Dec. 3 and running until Dec. 18, the Canadian JTB sales team is playing Santa this year by hosting a series of giveaways each day on the Jamaica Tourist Board Canada, Travel Agents Facebook Page. There will be 78 prizes in total up for grabs, including retail gift cards, luggage sets, cozy winter essentials, food and drink baskets as well as air seats on an exclusive agent fam trip to Jamaica.

In addition, agents are invited to tune in to a special holiday edition of the JTB’s weekly ‘Irie Hour’ on Dec. 22. The interactive ‘Chill and Chat’ style virtual session will feature an entertaining presentation from the JTB BDM team and special guest performers from the ‘Brent & Sarah Magic Comedy Show.’ The session will air at 2:30 p.m. ET; a recording will be made available for those who are unable to attend the live event. To register go to visitjamaica.com/Canada/Irie-Hour.

“This has been an unbelievably challenging year for the retail industry, which is why it’s important for all of us at the JTB to give back to our community and spread a little holiday cheer among our valued partners,” says Angella Bennett Regional Director, Canada, Jamaica Tourist Board. “While we can’t come together in person this holiday season, I encourage Canadian agents to engage with our team in the virtual space throughout the month of December by taking part in our exciting Facebook giveaways and joining in the festive fun during our Holiday Irie Hour.”

For more information on JTB’s retail engagement initiatives go to visitjamaica.com/Canada.