GENEVA — In his first interview as IATA’s new Director General and CEO, Willie Walsh emphasized the importance of IATA’s new Travel Pass, saying that it will be a “big part” in opening borders.

Interviewed by Graham Newton for IATA, Walsh, who took over the reins from Alexandre de Juniac in March, called for the digitization of testing and vaccines as they will likely be a part of the travel process for the foreseeable future. 

“You simply can’t have people queuing up at a check-in desk or a testing station with a bunch of papers to be read and verified,” he said. “The processing time would make it impossible for aviation to function.”

The IATA Travel Pass was first unveiled in late 2020 as a way to manage and verify the flow of testing or vaccine information among governments, airlines, laboratories and travellers. Singapore Airlines recently completed trials for the Pass, with other airlines like Emirates, Etihad, Copa and Air New Zealand currently testing the program. 

Noting that opening borders is the “immediate, massive challenge,” the IATA Travel Pass will enable self-service to continue, which is what travellers want, said Walsh.

“The App must be comfortable for travellers and authorities alike. That means taking care of privacy and protecting personal data. IATA will supply the infrastructure so that airlines and governments will have the information they need, but the data resides with the passengers and they will be in full control of who it is transmitted to.

“Solutions such as this are the perfect vehicle for IATA. Every airline will be required to deal with testing and vaccines so it makes sense to do it once and make it available to everybody,” he added.

Here are more excerpts from the interview:

Can you give us a personal insight on what the last year has been like for an airline boss?

It has been the most challenging and harrowing time in the business. We always compare a current crisis to historical events but by any measure this is more difficult. International aviation has been shut down for 12 months. It is off the scale.

At first, it was thought that travel into and out of China would be disrupted. That was significant but not insurmountable for most airlines with limited exposure.

By end February, it was clear that there was a global pandemic that would affect all airlines. And in March, travel came to a halt. We had a series of false starts in the northern hemisphere summer but those never lasted long.

I know first-hand the challenges that have faced the industry’s CEOs in this crisis. We had to worry about our people—being ill or being off work to look after friends and families. And it was assumed suppliers would be having the same issues. Every airline CEO is still thinking about what more they can do in this area.

For the business, the focus had to be on the cash position. Often that meant adding to the airline’s debt for the sake of more liquidity. And they will be wondering what model and network will work best in future.

The airlines that have survived have had to reduce cost beyond the mere fact of not flying. And the industry’s debt situation is staggering, beyond $650 billion. It will take a long time to pay that off.

But this industry is resilient. We have seen structural changes before. What we do best is connect people and economies safely. We serve our customers well and what we know for sure is that there is strong pent-up demand for travel. When we can fly, there will be customers to serve. I am optimistic.

Could the industry have been better prepared?

There was not much more the industry could have done. It reacted quickly and the steps it took were the right ones. The fact that we still have airlines is testament to that.

Airlines anticipated extreme stress in their contingency planning, but nobody imagined a complete shutdown. Or that it would take a year before we could even think about flying just 40% of the 2019 network. Yet that seems the best that we can hope for this year. And that was never in any contingency plan.

How will the aviation landscape change?

Government bailouts have been largely in the form of loans so the dynamic of the government relationship with the industry has not fundamentally changed. Everything will still be run on a commercial basis. Success will still be about offering the customer the right service at the right price. Aviation is brutally competitive, and it will remain so.

The best way for governments to get their money back is to let airlines do what they do best, which is to serve customers well. Interfering with that risks an inefficient and ineffective industry.

The landscape will change in that airlines and networks will be smaller. They will be cautious for many years. I don’t think we will see 2019 networks replicated. Many routes will become difficult to justify for individual airlines.

Zoom and Microsoft Teams will have little impact. The technology has been a great enabler, but it won’t replace the desire to meet face-to-face. The more we’ve used Zoom, the more we’ve come to hate it. After a year of online meetings, we have all had that feeling! Technology shouldn’t own us, and nobody will want to sit in front of a laptop all day every day for the rest of their lives. Remote working will doubtless be a feature to a degree but without question we will get back to working in an office and meeting people face-to-face.

More importantly, you can’t hug your friends or family over Zoom.

So, we will get back to normal in a measured, sensible way. That is what everybody wants.

How else can governments smooth the industry restart?

We need to work with governments in a structured way and show that there are steps available to get international travel going again safely.

Obviously, the vaccine rollout is extremely important. We know that every country will be at different levels. But this is not a competition. This is a global issue, and we need to make vaccines readily available to everybody. That will be the key to getting the most out of international travel. It will take time.

We also know PCR testing is uncomfortable and expensive. There are other testing methodologies available at a lower cost, that are just as reliable, and that are quicker in providing results. We need testing that is safe, reliable, efficient, cheap and secure. That is possible.

Of course, the situation will improve as time goes on. But it is critical to get started now so that we can make the travel process feasible. From check-in to immigration, we need processes that are digital, standardized, and accepted by all.

To read the interview in full click here.