TORONTO — The Travel Corporation (TTC) has restructured its Canadian sales force to represent its award-winning premium and luxury brands under a single entity called The Velvet Collection.

The Collection will include the Red Carnation Hotel Collection, Uniworld Boutique River Cruises, Insight Vacations, Luxury Gold and African Travel, Inc. The Velvet Collection sales team comprises highly-skilled and cross-trained TTC Strategic Account Managers and Partner Services Co-ordinators across its premium and luxury brands.

Said Jeff Element, president of TTC Canada: “We have created a stellar Canadian dream team and as an organization, we continuously evaluate our business processes to ensure that we are delivering the best solutions and assistance to our valued partners and guests.

“TTC is driven by service and that’s exactly the point of our new Velvet Collection sales team. We want to be ready to better serve travel advisors catering to travel’s first returners: the affluent market guests who are looking for perfectly planned, authentic and immersive experiences across the globe.”

According to Element, The Velvet Collection team will mirror the way agents serve their clients, leveraging consultative selling processes to offer real-time solutions.

“It’s about relationship building and delivering outstanding service across the travel spectrum, from river cruising and guided vacations, to luxury hotel stays and custom safari experiences,” he added.

The new sales team will be under the collaboration of TTC brand leaders, including Element, Michelle Palma, president of Uniworld Canada, Jonathan Ragget, global CEO of Red Carnation Hotel Collection, Brad Ford, president of Insight Vacations and Luxury Gold Canada, and Sherwin Banda, president of African Travel, Inc.

“One aligned sales team, representing the foremost brands in the premium and luxury travel sectors, will give travel advisors in Canada the opportunity to grow sales and revenues with confidence, and the benefit of developing holistic diversified business plans that are much better positioned to withstand market changes,” said Ford. “Our teams are poised to inspire and support our travel industry partners with the finest experiences and attention to guest well-being, ready to go as travel begins to spark again in Canada.”

For more information contact a local Strategic Account Manager or Partner Services Co-ordinator.