LONDON — The Travel Tech Show at WTM, the largest dedicated travel technology event in the UK, continues to play a vital role in the growth of the travel industry, this year hosting a range of new companies within the New Exhibitor Pavilion.

The Travel Tech Show at WTM, which takes place between the 2 – 5 November at ExCeL London, was launched in 2013 following the phenomenal success of the travel technology region at WTM and two years on it has grown by more than 20%.

More than £100 million of new business was generated for exhibitors at The Travel Tech Show at WTM 2014, with the show attracting almost 11,300 attendees who were interested in purchasing technology, a huge 8.3% increase on 2014 (10,418).

The New Exhibitor Pavilion, which is this year sponsored by Octorate, the cloud based all-in-one hotel booking Software Company, welcomes more than 14 new exhibitors including leading customer service and customer experience tools – SDL and Virtual Service Solutions AG.

Also making a debut is iPortfolio Inc, a company which have created a guidebook app called Travalloon, the world’s first smart travel contents platform hosting enhanced e-Guidebooks, Video clips, and a traveller’s social network for Web, Android, and iOS.

ButlerPad, a market leading virtual concierge application that provides guests with the ability to communicate with hotel departments will also be take space within the New Exhibitor Pavilion. This new technology allows travellers to place orders, make reservations or ask a question all from the comfort of their own smartphone, tablet or PC.

Fabrizio Scuppa, Managing Director of Information Technologies, Octorate explained: “Octorate hopes to meet with accommodation providers and destinations from around the world, and is looking forward to attending the wide variety of networking events that run alongside the Travel Tech Show at WTM. I have no doubt the four days will be extremely productive for us”.

A number of existing exhibitors have re-signed for the Travel Tech Show at WTM 2015 including; TripAdvisor CodeGen, Illusions Online, Pegasus Solutions, Comtec, Open Destinations, Digital Trip Ltd, eMax Revenue and eviivo.

Independent telecom provider, Tellink will be exhibiting for the third year running to promote their unique traveller SIM card to global tour operators and travel agents.

Jo Marshall, The Travel Tech Show at WTM Sales Manager said: “The growth of the Travel Tech Show at WTM has been phenomenal and the variety and quality of new exhibitors joining the event reinforces the decision to make it a stand-alone event in its own right.

“The Travel Tech Show at WTM offers travel and hospitality technology suppliers the perfect platform to promote their products.”