TORONTO — G Adventures’ Change Makers is back, giving Canadian travel advisors the chance to earn their spot at its next GX Summit.
The agent reward program, designed to connect advisors with the power of community tourism, will bring together a group of 75 winners from around the world for the GX Summit who have earned their space to see firsthand how their work directly impacts local communities in the places they send their clients to.
The Change Makers Challenge is now live and runs through to May 31, 2025.
The next GX Summit will take place in Jordan in September 2025, in partnership with the Jordanian Tourist Board and Royal Jordanian Airlines, with added support from USAID Jordan.
HOW TO EARN A SPOT
Each ‘life changed’ by making a booking will earn travel advisors one entry to qualify for the GX Summit. The top 10 sellers per region will secure their spots, with five additional ‘wildcard’ spaces also available.
The wildcard challenges for 2025 include fundraising for G Adventures non-profit partner, Planeterra, and completing G-Learning training modules. Plus, there will be opportunities for ‘first time’ G Adventures bookers and a reward for the advisor who’s changed the most lives in total from June 1, 2024 to May 31, 2025.
And for the first time, advisors will get the chance to sell tickets to GX Jordan, plus there will be one place available in each region for the advisor who has booked the most travellers to attend. More details will follow.
The 2025 Change Makers Challenge is live now and runs until May 31, 2025. Agents can log into Sherpa, or speak to their regional Global Purpose Specialist for more information.
Candle ceremony at Petra, Jordan
ABOUT THE GX SUMMIT
G Adventures’ World Community Tourism Summit, or GX, brings together media, travel advisors, suppliers and travellers together to learn more about how community tourism can change people’s lives for the better. In September 2024, G Adventures held its second GX Summit in India, where over 500 attendees had the chance to learn more about Planeterra-supported social enterprises and hear from a lineup of influential speakers on how community tourism can shape the future of travel.
Next year, in addition to celebrating advisors and their hard work, the GX Summit will offer the chance to explore Jordan’s sights, sounds and community tourism highlights.
“GX Jordan will be a celebration of G Adventures’ 35th anniversary and it promises to be bigger and better than ever. These spots are the hottest tickets in town, so I wish all of our agents the best of luck as they change more people’s lives through travel,” says David Green, managing director for G Adventures. “We’re proud to stand as our agency partners’ strongest supporters and there’s nothing more fulfilling than watching our global community of agents come together to celebrate our joint success and the impact we all make in transforming lives in the destinations we take our travellers to.”
To enter the Change Makers Challenge, go to Sherpa, or speak to their regional Global Purpose Specialist for more information.
