TORONTO — Major cruise retailer The Cruise Professionals is launching a significant expansion.

Under the new umbrella brand Tully Luxury Travel, three highly-specialized divisions have been established: Cruise Professionals, African Dreams and Private Travel Designers.

After 28 years of success as The Cruise Professionals, this expansion is designed to enable the luxury travel agency to meet a growing demand for a variety of premier travel experiences. In a recent client survey, 73% of respondents reported taking two or more non-cruise trips per year, and 72% said they were likely to return to a cruise destination by land/air.

With 54% of clients interested in booking safaris, business travel, hotels, resort vacations, and custom itineraries through Tully Luxury Travel, the need for an expanded travel offering was clear, said the company.

Founded in 1987 by CEO Mary Jean Tully, The Cruise Professionals began as a boutique agency offering the finest in luxury cruises. “I’m thrilled about this new and inspiring direction,” says Tully. “With our clients increasingly requesting a diverse array of itineraries, we’re pleased to offer our world-class services across all spheres of luxury travel.”

Tully Luxury Travel will design cruise itineraries through Cruise Professionals, safari adventures through African Dreams, and bespoke travel through Private Travel Designers. “From a private luncheon on the Great Wall of China to a breathtaking voyage through the Kenyan landscape, Tully’s clients will enjoy the most spectacular safaris, resorts, destinations, cruise ships, and hotels the world has to offer,” she said. “Our company has always been about making our clients’ travel dreams come true, and we look forward to continuing to do so as Tully Luxury Travel.”