TORONTO — Recently the Myrtle Beach area rebranded to ‘The Beach’, and with eased restrictions at the Canada-U.S. border possibly coming in a matter of weeks, now’s the time to get reacquainted with everything this popular destination has to offer.

The 2 videos below include more about the Myrtle Beach area, plus in the 2nd video, there’s information specifically for Canadian International travellers, along with a Covid tool kit on how to visit responsibly with health and safety protocols in place.

“While the pandemic has had a profound impact on tourism, Myrtle Beach is well positioned for a strong recovery in 2021, which makes this the right time to really leverage the new brand architecture and creative elements,” said Karen Riordan, president and CEO, Visit Myrtle Beach, when The Beach brand was launched in May.

“Visit Myrtle Beach will continue to drive economic impact for the destination, and The Beach brand will reflect the welcoming, vibrant and modern classic experience that our visitors and residents are so passionate about,” she added.

A new program to welcome back visitors to The Beach is the ‘Passport to Fun’. More details can be found here.

Of course the always-popular CAN AM Days Deals for Canadians only is coming back in 2022. There will also be fam tours.