TORONTO — We get it, navigating the complexities of AI can seem like an impossible task – but it doesn’t have to be.
Despite popular belief, artificial intelligence isn’t reserved for just the most tech-savvy among us. In fact, AI tools and platforms can help even the biggest technophobes learn new skills and become more efficient with day-to-day tasks, which is why many travel advisors are now jumping on the bandwagon.
But for those who haven’t so much chatted with a bot or a GPT, where do they begin?
“Many AI tools are intuitive and come with guided onboarding processes to help first-time users,” says tech expert Dan Christian, CEO of Acceleration Team and host of the ‘Travel Trends’ podcast. “For example, AI platforms used in marketing or customer service often feature drag-and-drop interfaces or pre-built templates, making it easy to get started without advanced technical knowledge. Almost all traditional software programs have now added AI functionality such as content generation suggestions for newsletters. And many tools also provide detailed tutorials, help centers and even live customer support to ensure users are confident in their ability to use the technology effectively.”
In this follow-up to Travelweek’s Dec. 5 article, ‘The 5 AI tools every travel agent should be using – and the ones they should avoid,’ we asked Christian for tips on how new-to-AI users can approach AI tools without feeling overwhelmed.
First, he suggests choosing tools designed for ease of use. “Don’t get overwhelmed by highly technical software. Look for platforms targeted at beginners, with user-friendly interfaces and step-by-step setup guides,” he says.
Next, start with specific use cases. “Focus on one area you’d like to improve,” adds Christian. “For example, do you want to automate responses to customer queries, or are you looking to personalize marketing emails? Starting small makes the process manageable.”
Finally, watch tutorials and engage with communities. “Many AI tools offer free training resources like videos and articles to help new users learn the basics. Joining user forums or community groups can also provide valuable insights and tips,” he says. Christian recommends checking out TravelAi.com/Trends, Everything AI in Travel and learn from leaders on Linkedin like Christian Watts and Alex Bainbridge.
“Plus, make sure to check out our Travel Trends Podcast as we have several fascinating interviews on this topic, including one of my favourites with Gilad Berenstein about AI, and with Paul English, Kayak Co-Founder, who discusses AI’s impact on travel.
Christian previously gave Travelweek his five recommendations for five AI tools that every travel agent should be using, which include Synthesia, Mindtrip, Sion Central, The Trip Boutique and Jasper. Adding to this list, Christian calls out one other tool that he thinks would be a key asset in a travel agent’s toolbox: ClipDrop.
“ClipDrop is an advanced AI-powered image editing platform offering versatile tools that are highly beneficial for travel agents,” he says. “It streamlines visual content creation by allowing users to clean up images, remove backgrounds, upscale images and even relight photographs with just a few clicks. These features are particularly helpful for showcasing destinations, accommodations or travel experiences with high-quality visuals that capture attention and inspire travellers.”
To read Travelweek’s previous interview with Dan Christian, check out the Dec. 5, 2024 issue of Travelweek here.
