TORONTO — Transat Distribution Canada has appointed Marc Pelletier as its new Senior Director, Marketing, Communications and Events.

In his new role, Pelletier will be responsible for developing and implementing marketing strategies and programs for all TDC brands, as well as communications and events. As a member of the leadership team, he will work closely with the leaders of TDC’s various sectors to ensure the brands’ relevancy, awareness and compliance across the board.

With over 15 years of experience in marketing and communications, Pelletier most recently served as vice president of marketing and communications at La Cage (Groupe Grandio), and previously worked for large organizations such as Bell Canada and Lasik MD.