WILTON, CT — Tauck has released its new ‘Just For Kids’ print brochure, teaming up with airline partners to trim 50% off the cost of Europe flights for travellers ages 12 and under.

Tauck’s new 56-page Just for Kids brochure is designed and written to appeal specifically to younger travellers, says the company, with bright graphics, bold layout, casual fonts and fun text.

Tauck’s Bridges journeys are organized in the brochure by interest, rather than by geography, into three categories: ‘Animal Encounters’ (itineraries in Africa, Latin America and Alaska where wildlife features prominently), ‘Natural Wonders’ (outdoor landscapes and adventures), and ‘Landmark Sites’ (journeys to cultural icons in Europe).

The brochure also contains a Q&A interview with a young traveller who has been on three Bridges journeys (to Europe, Costa Rica and the American Southwest) and brief profiles on several of the Tauck tour guides who lead Bridges trips.

The company pioneered the idea of a kids-only brochure last year, introducing it initially as a digital publication.

To coincide with the brochure launch Tauck is offering 50% off the price of economy-class airfare to Europe for children age 12 and under. To qualify, children must be 12 or younger at the time of travel, and flights must be booked in conjunction with a Tauck Bridges European land journey or river cruise.

“We’re thrilled to be working with our airline partners to reduce the cost of children’s flights to Europe,” said Tauck CEO Dan Mahar. “We know from our guests that high airfares to Europe can be a real obstacle for families, and our Bridges trips – in fact, all of Tauck’s journeys – are about making it easy and hassle-free for guests to enjoy enriching and memorable travel experiences. Making airfares to Europe more affordable is just another way we can facilitate those kinds of meaningful travel experiences for our guests.”

In all Tauck will offer 19 Bridges journeys in 2018, to Europe, North America, Latin America and Africa. Ten Bridges trips – six land tours plus river cruises on the Danube, Rhine, Rhone and Seine – are eligible for the reduced airfares.

To qualify for the lower fares, bookings must be made and deposited by Dec. 29, 2017. Fares are subject to availability, and other terms and conditions apply.