VILNIUS, LITHUANIA — Remember Vilnius and its controversial marketing campaign in 2018? Back then, the capital of Lithuania billed itself as the ‘G-spot of Europe’, claiming that “nobody knows where it is but when you find it, it’s amazing.”

Well, turns out travellers are still having trouble hitting that elusive spot because the destination has launched a brand new campaign that once again pokes fun at its obscurity. Called “Vilnius: Amazing Wherever You Think It Is’, the campaign includes a dedicated website that asks visitors to guess where it is for a chance of winning a trip to the city.

This will prove to be a rather difficult task for the average traveller. According to a 2019 study by Go Vilnius, the official development agency of the city, only 5% of Brits, 3% of Germans, and 6% of Israelis know more than just the name and the approximate location of Vilnius.

In case you didn’t know, Vilnius has a lot to offer in terms of culture, history, nature and food. The city appears to be immersed in a forest, thanks to its multitude of parks, tree-lined streets and actual forests surrounding it. It’s also a walkable city – locals and tourists alike usually reach all their central destinations on foot. And here’s another interesting fact: Vilnius is the preferred filming location of such popular TV series as ‘Chernobyl and ‘War and Peace’.

“Vilnius is continuing the course of presenting itself as an easygoing yet daring city, unafraid to laugh at its fault and break free from certain norms,” said Inga Romanovskiene, director of Go Vilnius. “Our goal is to show that no matter where people think Vilnius is located, it is a great place to go visit.”

The new campaign also includes a video clip featuring people on the streets of Berlin being asked if they knew where Vilnius is. Responses ranged from the Americas to Africa, everywhere but in its actual location.