MIAMI — Bahia Principe Hotels & Resorts has updated its travel partner loyalty program, Bahia Principe Rewards, with an improved points system and additional incentives and benefits.

Through Bahia Principe Rewards travel agent partners can now collect more points when participating in online courses (200 points) or securing referrals (150 points).

Agents can also now receive double points during specific sale windows, such as Bahia Principe’s Happiness Sale.

To drive interest Bahia Principe is offering an additional 1,000-point bonus for new registrations.

Bahia Principe has also modified the rewards program’s past requirement of securing a three-night minimum so that all stays and bookings – regardless of the length of stay – will warrant rewards points.

Bahia Principe recently classified its properties into four categories: Luxury Bahia Principe, including the brand’s most luxurious hotels; Grand Bahia Principe, featuring five-star hotels; Sunlight Bahia Principe, for all Spain-based properties; and Fantasia Bahia Principe, a family-friendly concept that offers thematic hotels.

Luxury and Fantasia properties deliver 125 points per room, per night, while Grand and Sunlight properties deliver 100 points nightly.

“We rely on the travel agent community to achieve our goals,” says Helen Montijano, Vice President of Sales and Marketing for the U.S. and Canada. “We seek to bolster our relationships with our valued partners and create a collaborative dynamic where agents can serve as brand ambassadors and have access to the tools they need to effectively communicate our brand differentiators.”

“We updated the program because we felt there was a missing piece when it came to showing our appreciation to our partners, and we now hope to reaffirm that commitment with these added incentives and opportunities for recognition.”

Agents who earn points through the program can now redeem their rewards in a variety of ways including complimentary stays at Bahia Principe properties located in the Caribbean, Canary Islands and Mallorca; excursion discounts of up to US$75; free private airport transfers; spa treatments in Bahia Spa, golf vouchers to tee off at the brand’s courses, Bahia Principe La Romana Golf Club and Bahia Principe Riviera Maya Golf Club, and complimentary dinners for two.

The program’s agent rankings system will now recognize agents on a bi-monthly basis and top-performing partners will be eligible to win iPhones, iPads and complimentary stays. An annual grand ranking will occur at the end of each year.

For more information and to enroll in Bahia Principe Rewards, visit bahia-principe.com/b2b.