GRAND CAYMAN — The Caribbean Tourism Organization’s State of the Tourism Industry Conference (SOTIC) is underway in Grand Cayman, with attendants learning about critical tourism issues in the region.

Hosted by the Cayman Islands Department of Tourism and Ministry of Tourism and Ports, and taking place from Sept. 2-6 at The Westin Grand Cayman Seven Mile Beach Resort & Spa, SOTIC 2024 focuses on the theme, ‘Caribbean Tourism: Fueling our Lifeblood.’ Business meetings take place from Sept. 2-3, followed by the two-day SOTIC conference from Sept. 4-5 featuring a diverse lineup of speakers, panelists and experts. 

“SOTIC 2024 provides a vital platform for Caribbean tourism stakeholders to come together and chart a course for a resilient and prosperous future,” said Dona Regis-Prosper, CTO Secretary-General & CEO, who will moderate the session on leadership and legacy featuring Ministers of Tourism from the Turks and Caicos Islands (Minister Josephine Connolly); Tobago (Secretary Tashia Burris); and the British Virgin Islands (Junior Minister Luce Hodge Smith). “We are excited to welcome delegates from the Cayman Islands, across the region, and around the world to engage in meaningful dialogue and collaboration,” she added.

The conference program includes keynote presentations, panel discussions and networking events. Headline speakers include Anton Edmunds, General Manager, Country Department Caribbean Group at the Inter-American Development Bank (IDB), and Janelle Hopkin, President and Managing Director of the renowned Spice Island Beach Resort in Grenada.

Key themes at this year’s conference include:

• Sustainability: The conference will address the urgent need for sustainable tourism practices that balance economic growth with environmental protection and social responsibility. Sessions will explore innovative solutions for reducing carbon footprints, conserving natural resources, and supporting local communities. 
• Technology and Innovation: The transformative power of technology in the tourism industry will be a central focus. Discussions will revolve around artificial intelligence, data analytics, and digital marketing strategies that can enhance the visitor experience and drive efficiency. 
• Aviation and Connectivity: The crucial role of air travel in facilitating tourism growth will be examined. Industry leaders will discuss challenges and opportunities related to airlift, route development, and regional collaboration. 
• Cruise Tourism: The conference will analyze the evolving cruise sector and its impact on Caribbean destinations. Topics will include port infrastructure development, sustainable cruise practices, and community engagement. 
• Leadership and Legacy: The conference will also celebrate the achievements of women in tourism and explore strategies for fostering leadership and mentorship within the industry. 
• Business Continuity Planning: SOTIC 2024 recognizes the importance of preparedness in the face of disruptions. This session will provide insights into strategies and best practices for mitigating disaster risks and ensuring the resilience of tourism businesses and the residents of the region.

For more information go to https://sotic.onecaribbean.org.