TORONTO — Canada Jetlines has appointed Softvoyage to power and manage the selling of personalized travel and tourism packages.

The Canadian-based travel technology company will provide Jetlines’ customers with access to hotels, attractions, air packages and other ancillary travel services. It will also provide the airline with distribution via the group’s network, both on a B2B and B2C basis.

“Softvoyage is the logical partner for many reasons including their capability to manage the complex business of packaging and selling ITC products, as well as distribution capabilities,” says Duncan Bureau, Chief Commercial Officer for Jetlines. “We’re confident they are the right partner for us as we have an aggressive long-term plan that includes exponential growth and Softvoyage has the bandwidth to help us achieve our goals.”

Dan Langevin of SoftVoyage adds: “Jetlines has very specific needs and requirements in order to grow into a large size airline and Tour Operator. Our interfaces, Business Intelligence tools, payload functionalities, accounting, and our distribution network, are exactly what the carrier is looking for in a travel technology partner. We are delighted to have been chosen by Jetlines and we look forward to having them available for sales within our network.”

Jetlines is scheduled to commence operations in early 2022. The carrier was developed in 2021 following the height of the pandemic and will offer more budget-friendly travel options with direct-fly access to sun destinations throughout North America. With the A320 as its fleet standard, Jetlines has a projected growth of 15 aircraft by 2025.