VANCOUVER — BranchUp has added AmaWaterways as a preferred supplier to its social media marketing program.

“We are thrilled to feature AmaWaterways as a preferred supplier on our platform for travel professionals both in Canada and the U.S.,” said BranchUp’s founder, Michael Drever. “As a leading river cruise line and trusted partner for travel advisors,  the company puts a major focus on providing inspirational content and promotional offers to their travel partners, and their participation in BranchUp is another tool to building  successful partnerships that keep getting stronger and is absolutely free to travel advisors.’’

BranchUp provides travel advisors with free social media marketing that both engages clients and generates leads for vacation options presented by their preferred suppliers participating in the program.

“Empowering our travel advisors with innovative sales and marketing tools to grow their river cruise business has always been a top priority for AmaWaterways, and we are proud to partner with BranchUp to offer our travel advisor partners a simple and effective tool providing pre-approved content to help them generate more qualified leads at no cost to them,” said Alex Pinelo, AmaWaterways, Senior Vice President, Sales. “By using BranchUp’s unique program, travel advisors will automatically have AmaWaterways’ current promotions and inspirational content populate their Facebook feeds and drive inquiries to our branded landing pages personalized with the advisor’s contact information.”

The BranchUp program means travel professionals can focus on working with clients, not searching for content.  The travel professional’s Facebook Business Page is automatically updated daily with posts that their clients can like, share and click to request a quote.

BranchUp was founded in 2015, and in 2019 it acquired Travelwatch. Drever is well-known in the industry as the founder and former CEO of Expedia CruiseShipCenters.