MONACO — Silversea Cruises has welcomed cruise industry veteran Massimo Brancaleoni as its new SVP Global Sales. 

Reporting to President and CEO Barbara Muckermann, Brancaleoni will be responsible for driving the cruise line’s global sales strategies across all channels. He brings with him 25 years of experience in the cruise industry, most recently serving as SVP Global Sales at Costa Cruises. 

Silversea’s regional managing directors will report to him.

Muckermann, who assumed the role of president and CEO on Jan. 1, 2023, taking over the reins from Roberto Martinoli, said the team is “delighted” to welcome Brancaleoni.

“Massimo’s wealth of experience and his international background will prove crucial as we further strengthen our position as the world’s leading ultra-luxury cruise line. This is an entirely new role for Silversea, which demonstrates our commitment to continuous growth and our deep partnership with our travel advisor community. Massimo’s strategic expertise will prove key as he drives sales globally, across all channels.”

Brancaleoni added: “I am honoured to join Silversea Cruises as SVP Global Sales and I look forward to strengthening the cruise line’s stellar reputation as the market leader, working with the global sales team to drive growth across all markets. 

“I look forward to working closely with Silversea’s travel advisor partners. We would not find ourselves in our leading position without their continuous support and I look forward to strengthening our partnership even more.