TORONTO — Contiki is reminding travellers that Europe isn’t simply a summer destination with a new campaign called ‘Europe Everyday’.

Considered the company’s ‘love letter to Europe’, the campaign encourages millennials to experience the beauty of the continent everyday of the year. As an incentive, the tour operator is offering up to 30% off on over 40 of its most popular European trips, from now until Aug. 25.

“We’re excited to launch this new campaign as an ode to such a beautiful region. From the snow-capped mountains of Switzerland to the sheer romanticism of Paris during springtime, we want young Canadians to fall in love with Europe everyday of the year,” said Sheralyn Berry, Vice President of Sales at Contiki Holidays Canada. “This is also a great way for our agent partners to encourage their clients to book their European travels now. Coupled with our 2018 Preview Program, Europe has never looked this attractive.”

While Europe is still primarily seen as a summer vacation destination, it has seen a new trend among travellers visiting during the ‘off-season’. According to the Conference Board of Canada, over 47 million Canadians arrived in 2015, a 6.2% increase compared to the previous year.

Canadians can opt from a number of trip styles in Europe with Contiki, including: ‘Discoverer’, which features a “little bit of everything” in one epic trip; ‘In-Depth Explorer’, which explores one region at a time; ‘High Energy’, fast-paced itineraries that promise non-stop good times; and finally ‘Camping’ trips that highlight the great outdoors.