VANCOUVER — Scenic Luxury Cruises & Tours is set to take on full management of its entire river ship fleet in Europe next year in an effort to ensure “consistency and excellence” in product delivery.

Since 2017, Scenic has been managing six vessels in its fleet internally with G&P Cruise Hotel Management handling a further five vessels. According to Rob Voss, COO Scenic Group, the decision to take back the management of these five ships is not related to performance.

“G&P and their crews have done a marvelous job delivering the desired guest experience as can be seen by the very high guest satisfaction survey results, regularly running at 95%,” said Voss. “Instead this decision is the next logical step in delivery on a global brand, and the necessity for absolute product consistency and delivery across the entire fleet.”

As a result of this move, the Scenic Group will also benefit from increased purchasing power to source top quality ingredients for its onboard culinary offerings. Even more importantly, having the entire hospitality crew directly employed and managed by Scenic will enable the company to create a generation of crew who will exemplify the Scenic culture, and enable Scenic to invest in high level standards for crew and enable career paths.