TORONTO — Travel advisors who want to get certified as a Certified Travel Counselor (CTC) or Certified Travel Manager (CTM) should check out the 30% discount available through ACTA.

“This is an excellent opportunity for those advisors who are not yet certified to take advantage of considerable savings. Get certified and become a CTC/CTM to enhance your professional credentials and stand out in the industry!” said ACTA President, Wendy Paradis.

She added that the CTC and CTM certifications are the only designations recognized nationwide in Canada. Across Canada more than 30,000 individuals have chosen a career as a travel counsellor – and counsellors with a CTC or CTM designation are recognized as being amongst the highest qualified travel advisors.

Advantages to being certified include …

• Recognition as a leader in the Canadian travel industry
• Enhanced opportunities for career advancement
• Priority access and exclusive rates for Experiential Educational Experiences
• Special pricing for industry conferences

To register, use the code PROMO2025 for 30% off and enroll here. The promotion is valid until Dec. 13.

Also coming up, a webinar called ‘Elevate Your Career: Understanding CTC/CTM Certification and How to Get Started’ takes place Dec. 9 at 1 p.m.

ACTA invites travel advisors to join Monica Perez Garcia, Manager of Education & Certification for ACTA, in an exclusive webinar designed to showcase the impact of CTC and CTM certifications.

Visit the online ACTA Campus or email certification@acta.ca for more info.

For ACTA members who are already CTC or CTM certified, here’s a look at what’s new for 2025 …

• Upon renewal, advisors receive a special personalized verification link and logo by email to add to their signature line, displaying their achievement as a CTC/CTM
• CTC/CTM certification can now be verified online
• Certified members will be featured at the top of the ACTA Member Directory making it easier for consumers to find them. To see their listing, advisors can simply type in their name at acta.ca/member_directory.php
• CTC/CTM members who are independent travel advisors appear first in the Member Directory, while travel agency employees are only listed within their agency’s entry, not individually.