MONTREAL — Exactly how many Canadian stereotypes can you throw into a 90-second commercial?
We lost count while watching Air Canada’s latest video, starring award-winning Canadian actor Sandra Oh and launched as part of its new campaign, ‘Travel Like a Canadian.’
The campaign, which marks the airline’s first collaboration with Oh, pokes fun at how Canadians travel and interact with other cultures abroad. While walking through an airport, Oh is seen apologizing to strangers (a widely-regarded ‘Canadian’ trait), playing peacemaker between two fighting siblings by offering them a ready-made poutine, and enjoying Caesars at the bar with a Japanese businessman.
“When you travel with Air Canada, it’s as if you’re travelling like a Canadian,” she says. “No matter where you’re going, whether you’re Canadian or not, travelling like one can bring the world a little closer.”
According to Air Canada, there’s plenty more to come from the ‘Travel Like a Canadian’ campaign, including more celebrity partnerships. We can’t wait to see who’s onboard next!