TORONTO — The Saint Lucia Tourism Authority is making a move in the Canadian market by selecting TOTAL Public Relations as its official PR agency in Canada.

TOTAL PR will be responsible for developing and implementing a public relation plan, with the overall objective of targeting key niche markets and increasing Canadian visitation.

The agency will continue to grow awareness of Saint Lucia’s top offerings, which include romance, health and wellness spas, culinary and travel trends like ‘affinity’ tours for those seeking learning-based vacations.

“We are humbled to have been given this opportunity by the Saint Lucia Tourism Authority to support their marketing efforts in Canada,” said Andrew Ricketts, President of TOTAL Public Relations. “Saint Lucia is a place to indulge all senses. The island is blessed with some of the Caribbean’s finest beaches, luxury resorts with unparalleled views and the perfect balance of activities and relaxation. Saint Lucia and love go hand in hand.”

Reporting directly to Dunstan James, Director of Marketing Canada TOTAL PR will lead the media relations from its Toronto based office. For all sales and travel trade related inquiries, please contact Dunstan James at (416) 801-9519 or by email djames@stlucia.org.