TORONTO — An “overwhelming” turnout of travel agents has prompted the Saint Lucia Tourism Authority to add a fourth date to its virtual roadshow series. 

On March 23, the first virtual roadshow kicked off with over 1,900 registered agents from around the world, attracting over 600 participants and receiving over 2,300 views in less than 24 hours. During the live interactive event, agents were virtually transported to Saint Lucia and were updated on the latest travel protocols and excursions experiences.

Following the March 23 show, two other sessions took place on March 30 and April 6, with several prizes and giveaways awarded to participants. The newly added fourth date will take place on April 13 from 11:30 a.m. to 1:00 p.m. EST.

Each live event is hosted by the sales team in Saint Lucia with market representatives available for Q&As. A total of 14 accommodation partners and one DMC are also taking part, including: Anse Chastanet & Jade Mountain; Bay Gardens Resorts; Blue Sky Luxury Villas; BodyHoliday & Rendezvous; Coconut Bay Beach Resort and Spa & Serenity at Coconut Bay; Fond Doux Plantation & Resort; Island Routes; Ladera Resort; Sandals Resorts; Stonefield Villa Resort; Sugar Beach, a Viceroy Resort; The Landings Resort and Spa; Ti Kaye Resort and Spa; and Windjammer Landing Villa Beach Resort.

To register click here.