MIAMI — Royal Caribbean Group has launched Rallio, a new tool for travel advisors, as the cruise company marks Travel Advisor Appreciation Month.

According to RCG, Rallio will give travel partners access to ready-to-use social media content that has been developed by Royal Caribbean’s in-house, dedicated trade marketing team.

The posts are customizable and shareable across all major social media platforms to help travel partners boost their visibility, enhance their engagement, and keep their clients informed in real-time. Plus, says RCG, it’s easy to use.

The free tool is now available on CruisingPower.com in Canada and the U.S. under Sales & Marketing > Social Media and is available to use across Royal Caribbean Group brands (including Celebrity Cruises and Silversea).

As an extra token of appreciation, travel partners will also have a chance to win up to US$500 for their co-op marketing spend when they register for Rallio (offer good through May only).

Other agent-friendly automation tools and services from Royal Caribbean Group include …

• FlexPay: Travel partners can take care of their client’s final payment with up to 10 pre-pre-scheduled automatic payments that can be arranged by date, amount and across more than one payment method. Plus, there are zero fees and interest.
• Cruise Planner: Travel partners can browse and book the best onshore and onboard experiences for their clients, in addition to specialty dining to spa, fitness experiences and more. By booking ahead, travel partners can secure the best pricing.
• Flight Finder: Flight Finder works in tandem with the Espresso experience to allow travel partners to modify and cancel flights, change and add seat selections, manage transfers and more, while their clients get benefits like lowest Airfare Guarantee, Assured Arrival and Pay Later.

“The appreciation for our valued travel partners is at an all-time high and we’re thankful for the trust they have given Royal Caribbean to deliver lifelong vacation memories for their clients,” said Vicki Freed, Senior Vice President of Sales and Trade Support & Services.

Freed added: “We remain committed to investing in our travel partner’s business success by providing the right combination of automated features and tools that help our travel partners deliver a more personalized, memorable, and impactful client experience. With Rallio, travel partners will have the full support of Royal Caribbean’s in-house marketing team to help take their social media presence, across all social platforms, and business to a whole new level. We’re excited to be on this journey with them.”