TORONTO — Philip Rose is now Regional Director of Tourism, Northeast USA, for the Jamaica Tourist Board (JTB).

The appointment, just announced but effective Jan. 1, will see Rose to bring his expertise and business acumen to further grow arrivals from the northeast U.S.

Rose is well-known to the Canadian travel industry, serving as the Jamaica Tourist Board’s Canadian Regional Director for the past seven years, until December 2018. Prior to that Rose was District Sales Manager for the Western and South Western USA. In total he brings more than 20 years of experience to his new post.

“We wish to thank Philip for his role in helping to grow the Canadian market and look forward to leveraging his skills to build on our U.S. success,“ said Donnie Dawson, Deputy Director of Tourism, The Americas. 

“Given the Board’s focus on furthering growth in its primary source market the United States, and in particular the Northeast, we believe his appointment to this new post is key to enabling us to achieve those goals. We congratulate him on this appointment and are confident that he will continue to be a great ambassador for destination Jamaica.” 

With a proven track record at growing markets even during economically challenging times, Rose will seek to bring his expertise and business acumen to further grow arrivals from the Northeast USA, he added.

Rose’s career in the travel industry began in 1995 as a destination marketing consultant to several small tourism entities. He joined the Jamaica Tourist Board in 1998 as a sales representative for the mid-west region and was promoted to the post of district sales manager in 2007.