MISSISSAUGA — H.I.S.-Red Label Vacations Inc. has appointed Rod Hanna as its new Director of Branding, Independent Program and Related Projects, effective immediately.

Having previously been the Director of Sales for Canada & Latin America at the Saint Lucia Tourism Authority (SLTA), Hanna brings with him over 15 years of leadership experience and a firm understanding of the Canadian travel industry. His previous experience also includes SLTA’s National Trade Sales Manager for Canada as well as various roles within the Sunwing Travel Group and Selloffvacations.com.

According to H.I.S.-Red Label Vacations Inc., Hanna’s new role will involve fostering customer-centric service and providing a framework that allows independent travel consultants to grow and succeed.

“Rod is the right fit for this role,” says CEO Frank DeMarinis. “Rod’s extensive industry background and business development skills will help to strengthen the execution of targeted initiatives that will recruit new independent contractors and expand our strategies to extend our reach as a leader in the retail sphere. We believe he will be a great role model and person of influence to our team and partners.”

The news comes on the heels of last month’s announcement that H.I.S.-Red Label Vacations Inc. is expanding into the U.S. market with a new brand called Copolo, an OTA for airline tickets, hotel reservations, car rentals and more.