MIAMI — NCL’s parent company Norwegian Cruise Line Holdings has come into 2018 at an all-time high, starting the year with strong bookings and a load factor and pricing that are higher than in 2017 across all three brands.

The strong start for 2018 has been driven by strong demand across all core markets, says NCLH.

NCLH is the parent company for Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises.

NCLH is forecasting adjusted net yield growth guidance on a constant currency basis for full year and first quarter 2018 of approximately 2% and 0.5%, respectively.

Norwegian Bliss, the first custom-designed ship for the Alaska cruise market, will join the fleet in the second quarter.

“The strong, record performance we delivered in 2017 was the perfect end to a historic year as we celebrate the five year anniversary of our initial public offering. Over the last five years we have continued our track record of consistent financial performance with a more than sixfold increase in EPS, a doubling of revenue and the expansion of Adjusted ROIC to double-digit levels,” said Frank Del Rio, president and chief executive officer of Norwegian Cruise Line Holdings Ltd.

“It has been a remarkable journey for our company with more major milestones to come and an amazing trajectory of profit growth for 2018 and beyond. Our solid revenue and earnings performance will continue in 2018, having entered the year in the best booked position in our company’s history with pricing above prior year across all three of our brands.”

Total revenue for NCLH in 2017 increased 10.7% to US$5.4 billion. Gross yield increased 4.4%. Adjusted net yield increased 5% on a constant currency basis, exceeding the company’s initial February 2017 guidance of 1.75% by 325 basis points.