FORT LAUDERDALE — Riviera River Cruises will be celebrating the 40th anniversary of its parent company, Riviera Travel, with a drawing for gift cards valued at up to $1,000 for travel advisors.

For every European river cruise booking made in January and February, advisors will be entered into the drawing for six American Express or Visa gift cards valued from $250 to $1,000.

In addition to the gift card drawing for advisors, Riviera will host a special 40th anniversary celebration onboard every 2024 river cruise departure.

For more information about Riviera and its river cruises, call 888-838-8820 or visit https://www.rivierarivercruises.com/.

“In 2024, Riviera Travel is celebrating 40 years of making travellers’ vacation dreams a reality,” said Marilyn Conroy, Executive VP Sales and Marketing North America for Riviera River Cruises. “In that time, our travel advisor partners have been central to our success – and they will continue to be in the future. To celebrate, we’ll be holding a drawing for North American advisors to win gift cards worth up to $1,000. There are six gift cards in all and the more you book, the better your chances are to win.”

Travel advisors will receive one entry in the drawing for each new booking made between Jan. 1, 2024, and Feb. 29, 2024.

Six American Express or Visa gift cards will be awarded as prizes, two valued at $1,000, two at $500 and two at $250.

This offer can be combined with Riviera’s wave season promotion, which includes a $400 per person discount on eight-day cruises departing in 2024 and 2025, a $700 per person discount on 11- to 15-day cruises and $100 gift cards for advisors for every cabin booked.