TORONTO — Trevello Travel Group is making waves in the travel industry – with its new Momentum program, aimed at redefining the traditional host agency model, and its bold move to go public through a merger with M3 Capital Corp on the TSX Venture Exchange.
Together the initiatives underscore Trevello’s mission to lead as an advisor-centric host agency and drive its global expansion as Trevello World Holdings Inc.
The Trevello team, headed up by Zeina Gedeon, CEO of Trevello’s Canadian operating company, had all the details at an industry event last night for its top supplier partners and media in downtown Toronto.
MOMENTUM: A PROGRAM BUILT FOR ADVISORS
Momentum is Trevello’s answer to what it sees as the challenges faced by travel advisors, including inadequate compensation, lack of pensions, limited business ownership opportunities and outdated technology.
Developed over two years, the program introduces a groundbreaking commission structure, starting at 85% of commission and reaching 100% once an advisor earns the threshold of $15,000 in earnings.
“Every advisor in our organization will hit 100% of commission if they reach that target,” said Zeina Gedeon, President and CEO of Trevello Travel Group. “This isn’t just about compensation – it’s about creating a sustainable and rewarding career path for our advisors.”
Momentum also empowers advisors with ownership of their business earnings. Advisors can pass their business and its associated revenues to others, with the ability to will their earnings to future generations.
“This legacy-building component ensures that our advisors have something to show for their hard work, something that can benefit their families for years to come,” Gedeon explained.
The response to Momentum has been overwhelmingly positive, she added, with over 50% of advisors signing up within days of the announcement.
It reflects Trevello’s focus on fostering community and collaboration. “Momentum is more than a program – it’s a commitment to our advisors, suppliers, and community,” said Gedeon. “Together, we’re creating perpetual growth and building something unstoppable.”
PUBLIC LISTING: THE PATH TO GLOBAL LEADERSHIP
Trevello’s vision extends far beyond its innovative host model. The company is set to go public through its merger with M3 Capital Corp on the TSX Venture Exchange, with the combined entity named Trevello World Holdings Inc. Trevello will hold majority ownership of the public entity, a move that reinforces its mission to lead as an advisor-centric host agency while providing the resources to scale its global operations.
“The merger gives us the resources to think bigger and deliver even more value to our advisors and partners,” said Gedeon. “We’re transitioning from a Canadian brand to a North American and ultimately a global brand.”
The public listing will provide Trevello with the financial foundation to enhance its buying power through consolidated contracts, she added. These unified agreements will allow the company to negotiate better terms with suppliers while maintaining regional autonomy, ensuring that advisors in each market benefit from tailored support.
SUPPORTING ADVISORS AT EVERY STAGE
Trevello’s focus on empowering advisors is evident not just through Momentum but also through initiatives like Launchpad, a program designed for new-to-industry advisors.
Susan Lawson, Director of Engagement at Trevello, emphasized the importance of nurturing new talent: “We recognize that people entering the travel industry come from all walks of life. Launchpad provides them with the training, tools, and community support they need to succeed.”
Launchpad has been instrumental in helping newcomers establish their footing, with some already achieving the prestigious Chairman’s Circle status, said Lawson. Trevello also invests in ongoing education and themed events to equip its network with the knowledge and resources to grow their businesses.
“Our themed events focus on exponential growth,” said Lawson. “We want advisors to learn how to build their business, leverage marketing tools, and use innovative technology to sell more efficiently.”
A FUTURE OF INNOVATION AND GROWTH
Momentum and the merger with M3 Capital are part of Trevello’s broader vision to redefine the travel industry. By combining innovative programs, global expansion, and a steadfast commitment to advisors, Trevello is creating a new standard for host agencies worldwide.
Gedeon summed it up: “We truly believe the host model is broken. Momentum and our upcoming public listing are just the beginning of a new era. We’re building a sustainable, empowering model for advisors that will drive success for everyone in our ecosystem.”
