TORONTO — U.S.-based host agency Fora Travel has entered the Ontario market, with plans to expand across Canada in the coming weeks.

The company issued an update noting that it is now TICO-registered to operate in Ontario.

Fora was founded in 2021 in New York City. Since its launch the host agency says it has more than one million room nights at 170,000+ hotels.

The annual membership fee is Cdn$399. Agents get access to Fora’s Advisor Portal, training programs, content and marketing tools, commission payments and an online forum.

The host agency also says it will soon offer a free prep program to “streamline the process” of completing TICOʻs Education Standards Exam.

“At its core, Fora was built to fix what’s broken in travel advising – outdated systems, high barriers to entry, and poor advisor support,” says Henley Vazquez, co-founder and CEO of Fora Travel. “We created a model where technology amplifies human expertise, not replaces it. With our Canadian launch, we’re excited to open the door for more entrepreneurs to thrive in this incredible industry and help grow more small Canadian businesses.”

Vazquez adds that Fora has been recognized as a top growth agency by Virtuoso, IHG, Small Luxury Hotels of the World and more.

An official launch is scheduled for April 22 in Toronto.