TORONTO — Travelweek’s new Business Development Manager, Cheryl Babulal, is no stranger to the travel industry, with more than 25 years of experience at some of the biggest names in retail travel.

Babulal joined The Travelweek Group last month after 14 years with Ensemble Travel Group, most recently as Business Development Director. In that role she developed and fostered partnerships with over 100 Ensemble members in Eastern Canada – Ontario, Manitoba and Atlantic Canada, and was responsible for new member sales and retention.

Over the course of another 10+ years Babulal worked in retail management with companies including American Express, Thomas Cook Travel, Sears Travel and Travelchoice.

The past 15 months have been very challenging for the travel industry. Despite that, “I feel very fortunate to be part of this very special industry which I love,” says Babulal, adding that her greatest passion and opportunities for learning have come from her travel experiences.

At Travelweek Babulal will report to Annie Cicvaric, Director of Business Development and Content Strategy.

Says Devin Kinasz, Publisher, Travelweek: “We’re very excited to add another very strong member to our team. Cheryl’s background and experience make her a great asset to Travelweek, adding to our already strong sales capacity. We know this has been a very difficult time for the travel industry, Travelweek included, but we anticipate a bounce in the near future. Cheryl will be part of this rebuild as the industry comes back stronger than ever.”