Cassandra Jackson

TORONTO — Dianne Jackson, founder of Reps4Rent, has announced her departure from the company.

In a surprising decision, Jackson – who launched the company in September 2022 – is handing over the reins to her daughter, Cassandra Jackson, who will assume the role of President and sole company owner, effective Sept. 5, 2023.

Cassandra, who was pivotal in Reps4Rent’s launch, brings a wealth of sales, customer service and call center experience to her new role. She can be reached at cjackson@reps4rent.com.

As for Dianne’s next move, she hinted at big things ahead: “Of course, I have something up my sleeve, so stay tuned.”

Reps4Rent provides short-term or project-based representation, consultation and other services geared towards tour operators, tourist boards, hoteliers, cruise lines, airlines and retail travel agencies. It most recently appointed travel industry veteran Gary Howard as a new Independent Marketing and Communications Professional, and also partnered with Tahiti Tourisme North America for a dedicated Canadian Trade & Marketing Associate in Canada. It was also appointed as the official event planner for the 2023 YellowBird Charity Golf Classic tournament in Oakville, ON.