TORONTO — Reach Global Marketing has been named agency of record for Visit Virginia Beach.

The Toronto-based marketing agency is focused on elevating the brand’s existing presence in Canada, and helping to get the word out about Virginia Beach’s gracious hospitality and coastal culture, along with its robust events calendar. Virginia Beach enjoys a strong drive market from Ontario and Quebec.

“Canada is seeing an unprecedented rise in the number of outbound travellers,” says Charmaine Singh, President & CEO, Reach Global Marketing. “Virginia Beach is host to a lot of exciting entertainment events and activities that will see a lot of interest in Canada. We are seeing Canadians take a lot of frequent trips, especially by road and we’d like to position Virginia Beach as an easily accessible and a must-visit holiday destination.”

Singh adds that Virginia Beach is home to a diverse selection of accommodation options that cater to a wide range of budgets, from budget-friendly to high-end luxury. Freshly caught seafood is one of many dining highlights. Virginia Beach is also famous for its coastal culture, distinctive neighbourhoods, stunning beaches and natural beauty.

Kelli Norman, Interim VP, Tourism Marketing & Sales, at Virginia Beach Conventions & Visitors Bureau, says Canada is an extremely important market for the destination. “We have been in the market for 30 years now and we are extremely excited to partner with Reach Global Marketing to elevate brand Visit Virginia Beach to the next level.”