Quito, the first capital city to be named a World Heritage site by UNESCO and recognized for the second consecutive year as ‘Best Leading Destination in South America’ by the World Travel Awards, has named ENroute Communications as its representative agency in the implementation of its U.S., Canada and Mexico campaign. The multifaceted representative campaign includes social networks, bloggers, press trips, plus an educational component for the tourism industry seminars and trainings as well as a niche market promotion on gastronomy and cultural tourism. ENroute Communications is a boutique public relations, marketing and tourism representation agency based in New York with offices in Mexico and Canada.