CANCUN — Following news of a new Clean & Safe Check Certification program in the Mexican Caribbean, the Quintana Roo Tourism Board (CPTQ) has unveiled a reactivation campaign aimed at highlighting the diversity of the region once global travel resumes.

Called ‘Mexican Caribbean: The Best of Two Worlds,’ the campaign was announced by Darío Flota, director of CPTQ, at a recent press conference for national and local media. According to Flota, the CPTQ continues to closely monitor the COVID-19 pandemic and is cooperating with business partners to target domestic travellers first, through airlines and online travel platforms, before focusing on the international market, specifically the U.S. and Canada.

“Since Governor Carlos Joaquín launched the ‘Together We Will Succeed’ strategy last March, we began working on what would be the reactivation of Quintana Roo’s tourist destinations,” said Flota. “This campaign seeks to illustrate the duality of moments that can be experienced in the same place and how this represents a great added value for travellers looking for a unique destination. Additionally, we will launch alternative campaigns for specific segments such as meetings and conventions, weddings, time-shares, hotels and golf.”

Press trips for media and influencers have already been scheduled, focusing on family travel, wellness and gastronomy, adventure and golf, as well as Quintana Roo’s islands, encompassing all destinations in the Mexican Caribbean.

The campaign will also include placements in print and digital media, radio, TV and CPTQ TV, a platform to share positive news. CPTQ also plans to host international sweepstakes and giveaways for trips to Cancun and the Riviera Maya, as well as media events in Mexico City, New York City and Chicago in late August.

According to airlines’ schedules, flight routes from Mexico, U.S. and Canada will resume in June. The reactivation of meetings and conventions, incentives, congresses and weddings is being planned for August.

During the press conference, Flota noted that the number of positive COVID-19 cases in the state remains low, with less than 2,000 to date. This, he said, shows how all 12 destinations in the Mexican Caribbean are ready to receive national and international visitors.