SANTA CLARITA, CA — Princess Cruises has implemented what it calls a dramatic shift in its pricing strategy.

Rather than the industry-standard of discounted prices as departure dates get closer, Princess is going the opposite direction: prices for 2024 and 2025 cruises are now set at their absolute lowest and will increase going forward.

“A Princess cruise vacation is the best value in travel, but with continuing increases in consumer demand our new pricing approach will always reward guests who lock in their Princess vacations well in advance,” said Terry Thornton, chief commercial officer, Princess Cruises. “Gone are the days of last-minute deep discounts close to departure dates. The best time to secure a spot on a 2024 or 2025 Princess cruise is right now.”

Princess will also price-match. To underscore its commitment to providing the most competitive pricing in the industry, the cruise line’s new Best Price Guarantee means the brand will match any lower price found for the same cruise and stateroom category.

If a traveller is unsure of departure date, Princess Promotions will allow them to secure current pricing for a future vacation without locking in the specific dates or itinerary.

Terms, conditions and restrictions can be found at https://www.princess.com/cruise-deals-promotions/.

Princess has also announced lower prices for third and fourth passengers sharing a stateroom. Four guests sailing in a balcony stateroom on a seven-day Regal Princess Caribbean cruise departing March 17, 2024 from Galveston can sail from US$600 on average per person (taxes, fees and port expenses not included, and prices may vary based on cruise itinerary and stateroom category).