TORONTO — For the second year in a row Porter Airlines pilots and flight attendants will wear custom Fly Pink epaulets and pins to raise awareness for breast cancer during the month of October.

The pink epaulets are worn by Porter pilots in October as part of their standard uniform. New this year, all Porter team members will also have the opportunity to show their support with custom pins displaying the breast cancer awareness pink ribbon.

“We recevied such an enthusiastic response from our team last year that we are extending the initiative across the company. All Porter team members will receive a custom Fly Pink pin to show their support and help raise awareness for breast cancer,” said Robert Deluce, President and CEO of Porter Airlines. “Seeing our team rally together behind such an important cause is truly inspiring.”

Porter was the first Canadian airline to join the efforts of Fly Pink, a global aviation initiative raising awareness and funds for breast cancer. Porter joins more than a dozen international airlines supporting the cause. The airline’s Women Soar at Porter committee is hosting various fundraising initiatives throughout the month of October with all proceedsl supporting the Canadian Cancer Society. Follow @PorterAirlines #FlyPink.