FORT LAUDERDALE — Playa Hotels & Resorts is honouring travel agents not just on Travel Agent Day, but throughout the entire month of May with a brand new video tribute and North American campaign.

“May 6 is National Travel Agent Day,” says Howard Tanenbaum, Playa Hotels &
Resorts Senior Vice President of Sales. “However, we feel one day is not enough to
celebrate all the professional travel advisors who have worked hundreds if not
thousands of hours to book and rebook destination weddings, groups, honeymoons,
couples’ trips and family vacations. We think it’s going to take a full month to properly
recognize these remarkable efforts.”

The campaign, called Heroes Service from the Heart, affords top-performing travel advisors throughout North America the opportunity to gift Playa vacations to deserving first responders within their own communities who have been risking their lives for the safety of others.

Each day in May one vacation will be gifted for a total of 31 four-night stays for two, with private airport transfers and a $25 credit towards an excursion sponsored by Discova, at any Playa resort (excluding Sanctuary Cap Cana), valid from Aug. 1, 2020 through to Dec. 15, 2021.

In addition to Heroes Service from the Heart, Playa has kicked off its #TomorrowConfirmed operation, taking into consideration the trying state of the travel industry and its bright future ahead. These special agent-directed initiatives will include virtual town halls, surprise meal deliveries, raffles, surprise phone calls with Playa executives and more.

“With travel being upended for so many months, we want our travel partners to understand tomorrow is confirmed,” explained Kevin Froemming, Playa Hotels & Resorts Executive Vice President and Chief Commercial Officer. “Our travel advisors have been outstanding in responding to the tremendous amount of questions and concerns that guests have about future travel.”