FORT LAUDERDALE — Playa Hotels & Resorts has promoted Amanda Morris to Director of Field Sales, Canada & USA.

In her new role, Morris will spearhead and oversee the field sales team across both countries, driving growth and cultivating relationships within the travel agent community.

“Amanda’s unwavering dedication and commitment have been pivotal in our past triumphs, and we have full confidence that she will continue to drive innovation and growth in her expanded role,” said Rose Cosentino, Vice President Global Wholesale & Retail Sales at Playa Hotels & Resorts. “We are enthusiastic about the positive impact Amanda will undoubtedly bring to our sales efforts and eagerly anticipate her ongoing contributions to our company’s prosperity.”

Cosentino added that Morris’ exemplary track record of excellence and unwavering dedication showcases her commitment to Playa’s mission and values, and says her tenure has been marked by a profound understanding of the industry, and a relentless passion for serving customers and partners alike.

Morris, whose most recent promotion was in January 2022 to Director of Sales for Canada, said she’s excited and grateful for her new opportunity. “Having collaborated closely with the USA team in recent months, I am filled with pride to unite these two extraordinary teams. With our shared commitment to customer service and professionalism, coupled with Playa’s superb portfolio of resorts, the future looks incredibly promising,” said Morris.