TORONTO — Uniworld Boutique River Cruise Collection has announced the promotion of veteran travel executive Michelle Palma to the new position of Vice President, Field Sales for North America.

In this expanded role Palma becomes directly responsible for the strategic, functional and administrative management of all Uniworld District Sales Managers throughout Canada and the U.S. She will report to Kristian Anderson, Senior Vice President-Global Sales.

“Michelle is an incredible sales strategist, whose consistent positive and affirming attitude serves our brand well. She is ready for this position and we look forward to the impact she will make,” said Anderson.

Prior to her new role, Palma served as vice president of sales for Canada, overseeing the revenue development and growth of the Canadian market and management of the national sales team. She has been part of the Uniworld team since 2010. Prior to joining Uniworld, Palma held senior sales and marketing roles at Signature Vacations.