TORONTO — Fatima Da Silva is joining Norwegian Cruise Line as the company’s sixth BDM in Canada, effective Oct. 24.

“For our friends in the trade, this means that every single travel partner in the country will be represented by a Norwegian Business Development Manager that physically lives here,” said Dana Gain, National Director, Sales – Canada, NCL. “This is key, because supporting the trade in Canada requires an in-depth understanding of the market, currency, and wholesaler and tour operator relationships, among other things.”

Norwegian Cruise Line BDM’s represent all accounts in the country regardless of location or production, so everyone has the same access to Norwegian’s support, added Gain. “This is just another example of our support to the trade in Canada, and our recognition of Canada as an important market for Norwegian.”

Da Silva brings 17 years of industry experience to Norwegian, most recently as a Business Development Manager at Transat.

Da Silva’s territory will be Western Canada. Ramon Jacinto, who currently covers all of Western Canada, will continue with Metro Vancouver, Kelowna and Vancouver Island, while Da Silva will cover everything from Langley east to Manitoba.