TORONTO — Rita Tsang, Chairman of the Board of Tour East Group, has named Annie Tsu President and CEO of Tour East Group, effective immediately.

Tsang, Tour East’s former Chairman and CEO, made the announcement about Tsu’s appointment, with “great pride”. Tsu has “helped Tour East Group achieve global fame and recognition” in her role as President, said Tsang. “Annie’s out of the box thinking and her unwavering commitment to our staff and our brand, has resulted in great achievements for Tour East Group,” said Tsang.

In her expanded role as CEO Tsu will be able to take the company “to even greater heights” in the future, said Tsang. She added that “on a personal note I have watched Annie go from being my younger sister to one of Canada’s most dynamic business leaders and I could not be more proud of her.” Tsang founded Tour East Holidays in 1976.

Tsu was appointed President of Tour East Group, one of Canada’s largest private travel companies, in 2010. The company has since reached global sales of over $2.4 billion annually.

Under Tsu’s leadership Tour East Group has become Canada’s major provider of travel fulfillment services and now counts some of the largest global brands among its customers.

“I’m truly grateful and humbled by the trust and confidence Rita and the board of Tour East Group have placed in me and I look forward to advancing our company’s profile in the travel industry,” said Tsu.

“There’s never been a more exciting or challenging time to be in the travel business, whether it be tours or travel fulfillment, and I’m very excited about Tour East Group’s position as we expand globally.”