FORT LAUDERDALE — MSC Cruises USA, the North American arm of MSC Cruises, announced today that travel industry veteran Joseph Jiffo will join the company as Senior Vice President of Sales, effective April 11.

With more than 30 years of experience in the travel industry – including positions at other cruise lines, a major travel agency consortium and a land-based tour operator – at MSC Cruises Jiffo will be responsible for strategically continuing and expanding our valued relationships with trade partners. He will be responsible for both the U.S. and Canadian markets, overseeing all of North America.

“We are extremely excited to welcome Joe as the newest member of our executive team,” said Roberto Fusaro, president of MSC Cruises USA. “Joe is well-respected and has a proven track record of exceeding sales goals and increasing market share.  His relationships with the travel agent community and broad experience within the travel industry will prove invaluable as MSC Cruises significantly grows its brand in North America.”

“I am thrilled to be joining the team at MSC Cruises,” said Jiffo. “The company is expanding incredibly fast and I am looking forward to continuing the team’s initiatives to grow the brand in North America and ensuring that MSC Cruises is the easiest and most profitable brand to work with.”